Here’s the thing, if you don’t know your numbers, running your Dietician Practice can be like running a marathon blind.
You need to know where you are so that you know where you’re going.
As you’ve probably noticed now, not all clients are equal, some come back often, some pay in packages, some stay for a long time, some only come once, and some refer all their friends to you.
But, with a bit of “guess-timate” maths, you are able to have a rough overview of what they are worth to you.
But why is it so important?
Knowing your average lifetime value of your clients means you can start to look at expanding your marketing efforts.
Currently, if you charge a $150 for an hour consultation, it might seem like the only marketing you could do is up to $150. This can make your marketing efforts quite difficult as you’ve got quite a thin margin to spend on acquiring a new client.
But what happens when you calculate the average lifetime value of a client?
So let’s say you charge $150 for a Consultation, and on average, a person comes back three times in a year over two years. Let’s also say they refer you to another friend who also come on board and take advantage of your dietary expertise.
What happens then?
Well before, it seemed like the value of a client on first basis was $150, but when you truly calculate the average value, it’s really much higher than that, at $1800. (We’re assuming there’s no cost of service for the simplicity of this article).
So if a Client is worth much more than expected, what does that mean for you?
If in the example above, a Client at your Dietician Practice is worth $1800, that means you can spend a lot more money trying to acquire them, and at a profitable ROI as well. It gives you room to breath, and makes your marketing efforts much more likely to succeed.
Basically, you can do much more marketing and achieve a high ROI
This should broaden your horizons at the true potential you have to grow your Practice. Now the next challenge you’ll have is to create a predictable system that can bring you clients at a price much lower than your average client’s lifetime value.
That’s exactly what we offer at Paradigm Scale
Join us for a free strategy session where we can help you calculate your Practice’s Client Lifetime Value, we can show you how we’ll create a predictable system to bring you your Clients, so that you can focus on working with them, not finding them.
