Here’s the thing

Dietitians that are still stuck on the appointment-model are stuck in a weird form of clinical purgatory. 

What you offer is transformative. Fixing someone’s diet is arguably the most transformative health impact anyone can have. However, Dietitians that work on an Appointment-Model reduce themselves to a commodity. 

What happens when you’re perceived as a commodity? 

You’re price-shopped. Clients are flaky and less accountable, their results are less impactful, and they rave less about you. 

There are also more painful repercussions on a financial level. 

Whether you run an appointment-model or a transformative model, there’s always going to be a lifetime value to each client.

However, when you run an appointment-model, it might take you years to actually realize the lifetime value of your client. However, when you run transformation programs and charge up front, you’re able to realize a larger portion of their lifetime value upfront. 

That means you’ll have a better positive cash flow, meaning you have more options and can invest in more marketing upfront because you’ll realize the returns upfront. 

But let’s forget the obvious financial benefits that make transformation programs a no-brainer. 

What do transformation programs do for you and your Practice? 

You work with better clients, who because they have invested more in you, are more accountable and willing to put in the work. The results they achieve will be better, and they are more likely to refer you. Incidentally, you’ll be raising the lifetime value of these clients. 

Transformation programs are more meaningful too for you. We enter this industry and profession because we want to see a change in people’s lives. 

So on a personal, financial, and result-approached level, there is no situation in which the appointment-approach is better than the transformation approach for your Practice

The Challenge? 

It’s hard to run and lead transformation programs when

You’re not seen as the leading Dietitian for a select group of people in need of your expertise 

You have to consistently attract people to your transformation program when instead you want to be spending time working with them 

You’re not comfortable selling higher fee transformation programs or don’t know how to

The Solution? 

Paradigm Scale will literally help you 

Create a tailored presence that nurtures people to see you as the expert Dietitian in your Specialty 

Build and manage your advertising campaigns/budget so that you don’t have to worry about the marketing 

Coach you to sell your transformation program to your ideal clients, which because of 1. and 2., is much easier in the first place